Moustache

It’s never too late to have a happy childhood.
~ Tom Robbins, Still Life with Woodpecker

What do you remember of your childhood?

I recall abstract details… my first hula hoop; the pain of piping hot cheese toast scorching the roof of my mouth; the excitement of hiding backstage waiting for the curtain to go up. If I concentrate with my eyes shut, I can just about remember what it was like to be 6, 7, 9, 12…

These days, I find myself learning how to be a child all over again.

In recent years, life has (necessarily) involved plenty of ‘growing up’ (whatever that really means!) – a big shift from School to a world that is largely about Money Job Romance House Marriage Kids Plans Politics Catastrophes Choices Vacations Service ItDoesn’tEnd Etc Etc.

It’s exciting and necessary.

But in many ways, it’s really not everything.

All work and no play not only makes Jack a dull boy; it kills him.

Perhaps the more ‘growing up’ we do, the more we need to remember what it is like to be small, to wonder, to love without complications. To enjoy whizzing down a slide without thinking about how to announce your slide ride on Facebook. To be able to tell someone “I don’t want to play with you today” or “let’s be friends!” – just like that. To eat when hungry without worrying about getting fat.

Perhaps we could place equal importance on Big Decisions and Small Things.

Perhaps we could, every so often, leave our suits and aprons at home in favour of donning milk moustaches and eating delicious cookies.

This is Deanna, whiz and powerhouse behind Moustache. I had already heard many good things about Moustache through media and friends – this morning, I got a chance to experience the goodness in person. Yay! As I tucked into a glorious cinnamon cookie and cold fresh milk, I enjoyed getting to know the face and story behind this Cookie Wonderland.

Like so many good things, Moustache is built on passion, genius, the pursuit of excellence and a lot of hard work. I admired the staff’s friendly and calm countenances and the yummy cookies more and more as I learned the realities of building this dream and running this business.

What you see now, a concept that seems simple enough (milk, cookies, the child in all of us and a glimpse of Deanna’s childhood) – is the result of months of brainstorming and resourceful thinking done in pockets of available time. Strings of early mornings and late nights. Careful budgeting. Setbacks and victories.

Blood, sweat, tears and laughs.

Every cookie is baked fresh, on site, with good ingredients like cage-free eggs and generous bites of Whittaker’s chocolate. On that note, I discovered why the peanut butter cookies Kath and I bought yesterday at 4pm were positively glowing with everything melting in just the right places… the cookies tasted like they had just emerged from the oven because, in fact, they had. The Moustache team sends fresh trays of cookie dough into the oven every half an hour to ensure customers get a constant supply of fresh cookies!

Things I love about Moustache: the way it is so bright and user-friendly – walk in and your eyes and nose automatically know what to do. Its warmth and fragrance. The option of buying gift boxes along with your cookies. The menu. The smiling staff. And, of course, the cookies – preferably enjoyed warm with cold fresh milk.

Pop in on weekdays for morning coffee or an afternoon pick-me-up, Saturdays for a treat, or before a show at The Civic (conveniently located a stone’s throw away).

If you miss your childhood, Moustache is an excellent place for reminiscence – if you never had a childhood, make up for it here.

Thank you, Deanna, for a lovely morning!

Moustache – 12 Wellesley Street West, Auckland

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14 responses to “Moustache

  1. I am definitely going to go and find this place when i am in ack in dec.. but I also need a lovely low light, gorgeous simple food not too loud restaurant for dinner. Any suggestions?.. c

  2. Celi – that is a magic combination for which no solutions readily appear. I’ve heard many raving reviews for Depot (http://www.eatdepot.co.nz), which I’ve visited and liked, but I haven’t eaten dinner there – I imagine it could get a little noisy, and the price range may not be ideal – but the food will be very good.

    La Cigale – market by day and restaurant by night on selected days. Good food for sharing. Dress up or down. Room to breathe and talk without shouting. I’ve only been once, and liked it then. http://lacigale.co.nz

    I’ve also heard good things about Kura – (http://www.sakebars.co.nz/kura/food-menu/).

    Auckland is definitely not lacking in places – it’s just a little hard to find a place that is “just so”… and doesn’t cost the moon too. Maybe I am just picky ;-)

    If I think of any others I will let you know! Yay for your upcoming visit :-)

  3. Gorgeous place and love your photos. This shop gives me warm fuzzies.

  4. Such a unique little place! Love how you captured the cookie-making process x

  5. I have to take my daughter there sometime, she loves anything ‘mustache’!

    Ciao
    Alessandra

  6. Interesting post! thanks for sharing! =)

  7. You’re so right, Mel. We all need to stop sometimes and just live life a little more simply and with a bit more “presence”. What awesome looking cookies.

  8. What Scrummy pics! Absolutely agree – we need to find that childlike joy again. What better way than baking

  9. how fab i love a warm cookie x

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